The core idea of Lovia is to make elegant accessories and clothes withNORWAY elegant values – transparency, sustainability and sharing. All Lovia products are traceable to the material sources, production methods and locations. To assure that, we created a DNA concept on our website which reveals the production chain of each Lovia product. Sustainable materials of highest quality are the basis of Lovia designs. We work closely with local producers and use recycled leathers and fabrics, excess leathers from food industry, organic fabrics and other carefully selected materials as sustainable as possible. Our basic collection follows from season to another and is slightly spiced up to each season. As designing the timeless collection, our head designer Outi Korpilaakso was inspired by Finnish folklore and nature. This summer’s collection challenges the norm of muses: who is the muse of whom?